In the rapidly developing communications environment, AICA would have a key role in Indigenous broadband content delivery. Australian Indigenous Communications Online could become the premier site for up-to-date audio, video and content relating to Indigenous Australia. This coordination on Indigenous content through a Portal would leverage the output from radio, print, television and other producers, allowing audience interactivity with particular programs as well as facilitating other content projects. It would become a vibrant online communications presence in the fast growing International online communications environment.
Australian Indigenous Communications Online would be Indigenous Australia's leading news, information and entertainment Internet site. Its content would be integrated with the overall editorial policies of AICA. However, success will require that news management consults with stakeholders about the content and style of a news service that will best serve their audiences. Staff, particularly after the establishment phase, must be Indigenous. Salaries should be commensurate with those in the wider industry.
Further still the Australian Indigenous Communications Online Service could become a central clearinghouse for all government information campaigns as well as the key promotional vehicle for TV, print and radio output. The service could also be a streaming service as an information vehicle relating national, regional, radio and television schedules. The service will need to accommodate key national programming and regional information in a balanced and integrated manner as well as facilitating the growth of Indigenous online hosting and server farms for communities online.